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Crafting Your Personal BHAG: A Roadmap to Self-Transformation

Updated: Sep 17, 2023

In the realm of personal development, the concept of a "Big Hairy Audacious Goal" (BHAG) serves as a guiding light, inspiring individuals to push their boundaries and fulfill their greatest aspirations. Coined by Jim Collins and Jerry Porras in "Built to Last," a BHAG represents an ambitious, long-term vision that ignites passion and fosters commitment.

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To create your own personal BHAG, here is a step-by-step framework with specific questions to flesh out your thoughts within each:

  1. Explore Your Deepest Desires: Start by identifying your true passions and values. This will require you to do some introspection. Your BHAG should align with what sets your soul on fire.

    1. What are the activities or pursuits that truly ignite your passion and enthusiasm?

    2. What values and principles do you hold most dear in your life?

    3. Do you envision a future where you are living in alignment with these passions and values?

  2. Extend Your Timeframe: BHAGs are not for the short term. Envision the legacy you want to leave.

    1. Where do you see yourself in 10, 20, or even 30 years from now?

    2. What kind of impact do you want to have on your life and the lives of others over this extended period?

    3. How does this long-term vision resonate with your sense of purpose and fulfillment?

  3. Quantify Your Goal: Make your BHAG specific and measurable.

    1. Can you define your BHAG in specific and concrete terms?

    2. Are there measurable milestones or achievements that will mark your progress towards your BHAG?

    3. What metrics or criteria will you use to track your journey and evaluate your success?

  4. Embrace the Challenge: A BHAG should be audacious enough to test your limits. Embrace the discomfort; it's a sign you're aiming high enough.

    1. What are the potential obstacles and hurdles that might arise as you work towards your BHAG?

    2. How comfortable are you with the idea of stepping out of your comfort zone and facing discomfort?

    3. Are you confident that your BHAG is ambitious enough to truly challenge your abilities and push your limits?

  5. Share and Seek Support: Share your BHAG with friends, family, or mentors who can offer guidance and encouragement. They can help keep you accountable on your journey.

    1. Who are the individuals in your life that you trust and can share your BHAG with?

    2. How can your friends, family, or mentors provide you with guidance and encouragement along your journey?

    3. What steps can you take to ensure that you remain accountable to yourself and your BHAG, even when faced with setbacks?

A classic personal BHAG example is Oprah Winfrey's transformation from a rocky childhood to becoming a global media mogul and philanthropist. Her BHAG was to “inspire, educate, and empower millions”.

In summary, a personal BHAG is a potent tool for self-transformation. It encourages you to dream big, set ambitious goals, and persistently work toward them. By crafting your BHAG with authenticity and purpose, you can shape your destiny and make your mark on the world.



Collins, J. C., & Porras, J. I. (1996). "Building your company's vision." Harvard Business Review, 74(5), 65-77. Forbes. (2013). "Oprah Winfrey: A case study." Retrieved from Forbes.


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